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            Blog

            Jul 11
            Jul 11

            Using WordPress for your Website

            What is WordPress? From Wikipedia, WordPress is a free and open source tool and a dynamic content management system (CMS). WordPress websites are designed for the everyday user. You will need a programmer to integrate and customize the design, but after that you should be self sufficient. WordPress templates, or designs, typically cost under $50 […]

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            Jun 5
            Jun 5

            Color Psychology for Branding

            The first step in creating your corporate identity is selecting your color scheme. This palette will cover your logo, website, marketing materials and office decor. Understanding how color affects your consumers will help you market your products effectively. Don’t think colors impact your purchasing decisions? Would you go to a bakery that was black and […]

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            Apr 6
            Apr 6

            Tips for Creating a Logo

            Creating a Logo Pre-Design: Select the color scheme for your business. This palette will cover your website, business cards, paper goods and logo. The psychology of colors in business should be taken into consideration when selecting your color palette. Truly understand your audience and ideal clientele. You will want the logo to appeal to them. […]

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            Mar 4
            Mar 4

            Checklist for Creating a Brand

            Branding Basics Brand Basics Create a Brand Identity- Universal color scheme, fonts and letterhead to be used on all corporate documents and web properties. Consistency- Use the same logo for all your web properties, social media and marketing materials. Brand Voice- Choose your voice (authoritative, honest, creative, educational, comedic) and write, talk, advertise in this […]

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